2010 Promo! Awards
6degrees
LSS won not just one but two trophies at the Promo! Awards this year; Silver in Best Retail/Account Specific and Bronze in Best Shopper Marketing Activation.
The fully integrated Lady Speed Stick and Melrose Place program truly surrounded consumers with a memorable brand experience. The program 6degrees delivered had such phenomenal results, and acheived such unprecedented retailer support that internally at Colgate-Palmolive, it became the gold standard for account-specific execution and true sponsorship integration.
Brita Earth Month 2009 won Bronze in Best Activity Generating Brand Awareness. This campaign launched in March, 2009 and ran through May, 2009 with a strong focus on April (Earth Month.) Tactics included TV, Print, Radio, Online, PR, Experiential and In-Store. Consumers were exposed to a consistent campaign message through multiple channels Nationally.
The Experiential Marketing component included a highly publicised and successful grassroots consumer event at Yonge-Dundas Square on March 28, distributing the equivalent of a pitcher per second to celebrate Earth Hour (3,600 Slim Pitchers.)
Cake Break Launch
Schick Xtreme3 and West Forty Nine
We’ve given this contest a youthful, grungy and playfully aggressive look and feel that speaks to the sensibilities of the demographic as well as the contest requirements to start smashing something! This site uses an API to pull the user-uploaded videos straight into the site – populating it in real-time. Thanks, as well, to Cam for “Slingshot Strudel”, the video that is our current feature on the site. Keep checking back for new content from users as well as Cam.
Pop & Win Launch
Orville Redenbacher
We’ve completely overhauled the interface creative and functionality on the Fall site to create a more engaging, interactive and user friendly experience for our visitors. Each of the kernels of popcorn represents a winner and will POP! In real time when a winning PIN is submitted. You can even pick them up and move them around! Note that sound will be added next week.
2009 Promo! Awards
6degrees
We took home an armful of trophies at this years CAPMA awards night.
Schick Quattro for Women Boobywall- Best of Show!
- Gold! Most Innovative Idea or Concept
- Bronze! Best Use of Interactive Media
- Bronze! Best Cause or Charity Marketing Campaign
- Silver! Best Small Budget Campaign
Picture Yourself as a VIP
Playtex FemCare
We rocked the pink carpet with the Playtex Picture Yourself as a VIP summer tour.
Playtex shook up the feminine hygiene category with the launch of our experiential program – Picture Yourself as a VIP! This 8 city tour connected with teen girls across Canada in a relevant and fun way, ensuring a memorable connection was established. Samples were distributed via ‘swag bags’, along with other exiting prizes! This VIP experience saw teen girls strut their stuff on the ‘Pink’ carpet, learn exciting style & fashion tips, meet Canadian singing sensation Kreesha Turner & enter to win a VIP experience.
Visit the VIP With Me website
Rock the Razor
Schick Xtreme 3
We dominated the Telus Snowboard Festival with the Schick Xtreme 3 Ride the Razor activation.
Schick Xtreme 3 is always the most talked about sampling program at shows they attend. We developed a head-turning and memorable activation program that travels the country, including a can’t-miss tent, DJ booth and time clock that compliments the life-size mechanical razor ride.
Visit the Xtreme 3 websiteHelp Hunger Disappear
Campbell Company of Canada Ltd.
Hitting 4 major cities in year 2 of our award-winning Help Hunger Disappear program with Campbell’s!
In store, coupons redeemed trigger soup donations to Food Banks Canada. On the streets, we are stopping consumers in their tracks with innovative HUNGER ‘can-struction’ displays which allow them to participate in helping Hunger disappear, literally and figuratively.
Visit the Help Hunger Disappear website
Team SPF 2009 Summer Road Tour
Engergizer Personal Care – Banana Boat
To instill the knowledge of Sun Protection in consumer’s minds, Banana Boat’s Team SPF (Summer Protection Force) travelled from coast to coast promoting Banana Boat’s complete line of products with a strict focus on Sun Protection for Kids! Armed with their Summer Protection Force vehicle, Team SPF and Captain Banana Boat didn't stop until their message of Sun Protection had traveled across Canada!
Royale Experiential Marketing Program
Irving Consumer Products
Royale hit the road this year with its one-of-a-kind Royale Truck, featuring its giant roll of Royale Bathroom Tissue. Consumers across the Country got to touch and feel Royale products for a chance to win great prizes and test their putting skills at the Royale Roll-in-One Competition for a chance to help raise dollars for Children's Miracle Network.
Fisher-Price Little People’s 50th Anniversary
Mattel Canada
To celebrate the 50th Anniversary of Little People, a fully integrated campaign was launched including in-store displays, TV advertising, and on-line. There were 50th Birthday Parties at select accounts and the chance to win one of four celebrations prize packages linked to their four toy segments of Discover, Building, Imagination and Learning.
Visit the Little People's 50th Anniversary websitePlaytex Baby Show Booth
Playtex Infant Care
Working closely with the Playtex Infant team, we created an integrated campaign that speaks to and reaches moms and moms-to-be with much needed product samples, education and online experiences that keeps Playtex at top-of-mind.
Visit the Playtex Baby website
